Let My People Go Surfing by Chouinard Yvon

Author:Chouinard, Yvon [Chouinard, Yvon]
Language: eng
Format: epub
Publisher: Penguin
Published: 2007-07-19T04:00:00+00:00

1. Find the product in one of our retail stores, and have it shipped from there.

2. Find the item in retail, wholesale, or closeout inventory.

3. Locate the item in one of our dealers’ shops, and let the dealer make the sale, thereby making two customers happy.

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THE ENVIRONMENTAL COST OF TRANSPORTATION

Our environmental assessment program showed us that the single greatest use of energy in the life span of a product is transportation. For example, a Patagonia shirt requires roughly 110,000 BTUs of energy to manufacture, from acquiring raw materials to making the fabric to sewing a finished shirt. Shipping that item air freight from Ventura to Boston, in a package with eighteen other shirts, takes another 50,000 BTUs per shirt. In other words, it takes half again as much fossil fuel energy to move it once than it did to make it.

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